Xerocon London —
The Network Effect
OVERVIEW
Xerocon is the annual accounting conference run by Xero. Aimed at accountants and bookkeepers, it’s an opportunity to showcase what’s new in the world of cloud accounting, announce new features and position Xero as thought leaders within the industry. For Xerocon London the brief was to align the existing Xerocon brand with the theme – The Network Effect – creating a fresh look and feel for the event.
SERVICES
Art Direction & Design
The blue dot within the Xero logo was used as a metaphor for The Network Effect. When grouped together and interconnected, the dots form the idea of a network, inspired by the patterns and shapes created by flocks of Starlings
A display typeface was created for use across keynote presentations and signage.
