HSG —
Creating valuable content
OVERVIEW
HSG are a team of writers, journalists and content specialists creating content for fast-growth tech companies and investors. They aim to create content that adds value, going beyond automated content marketing and into helping build audiences for their clients.
After some quick growth, they wanted a fresh new brand, with a desire to deliberately break away from the traditionally masculine looking sector. We worked with them to create a brand that is vibrant and confident and places them as thought leaders within their field.
SERVICES
Brand Strategy & Positioning
Brand Identity & Art Direction
WEB DESIGN
Their hands-on approach inspired a signature style wordmark, with the letters designed purposely leaning forward to evoke momentum & progression.
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Bold, compact typography is paired with hand-drawn marker graphics to compliment the wordmark and create stand out.
