Coception —
Offshoring Experts
OVERVIEW
Based in Melbourne, Coception was established in response to the skills shortage, primarily in the IT sector, and required a new brand that aligned with their mission to transform the traditional offshoring model. Coception is about transcending geographical & cultural barriers to connect businesses & talent and it was this idea of connection that was embedded across the brand and its touchpoints.
SERVICES
Art Direction & Brand Identity
Web Design & Social
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Being the key ‘connection’ or ‘link’ between client and candidate became the inspiration for the branding. Connection was embedded through the brand by joining letterforms within the wordmark, creating illustrations that depict various ways of connecting two points and a malleable bubble device that connects imagery and content while referencing the ability to move and adapt to clients & candidates needs.
