OVERVIEW

Having established itself as a prominent regional arts and culture event over the past 13 years, the Hamilton Gardens Arts Festival renamed to Hamilton Arts Festival, Toi Ora ki Kirikiriroa to position itself among the larger urban arts festivals. They wanted the launch of the new brand and 2023 event to be bold, vibrant and showcase the wide array of world class events on offer. The solution was a rolling kaleidoscope of colour, performances and floral elements that nod to the magical garden settings.