Balance Sheet —
Financial News Daily
OVERVIEW
Balance Sheet is a daily newsletter providing news and insights for the world’s most ambitious finance teams. They required a new identity that aligned itself within the fintech sector and was vibrant and engaging to match its quippy, light-hearted tone. Targeting CFOs, finance teams, VCs & Accountants it needed to be engaging and position itself as a trustworthy source of information.
SERVICES
Art Direction & Brand Identity
Communication Design
Illustration
WORDS BY
↑
The solution – a literal ‘sheet’ of paper ‘balancing’ on the wordmark – gives the brand a light-hearted tone combined with a fresh, vibrant block of colour. The typography brings a clean, modern feel while nodding to tech through its sharp angles and monotype qualities.
Being primarily online, vibrant RGB tones were chosen for freshness and to align it with the fintech sector.
